How Do I Choose the Right Images and Colors for My Website?

Your website’s visuals play a huge role in how potential clients perceive your brand. The right photos and color palette can build trust, spark emotion, and make your business feel instantly aligned with your ideal client. But if you’re not a designer, how do you choose?

Here’s a breakdown of what to consider when picking images and colors for your small business website.

• How to choose images that reflect your brand

• Tips for creating a cohesive color palette

• Common mistakes to avoid

Use images that:

• Reflect the tone of your brand (playful, polished, earthy, elegant, etc.)

• Show real people — especially ones your ideal client can relate to

• Highlight your work, process, or behind-the-scenes

Tips:

• Use natural light photos or soft presets (avoid harsh filters)

• Choose images with white space to avoid a cluttered feel

• Stay consistent — don’t mix overly different styles or lighting

Where to Find Images:

• Your own brand shoot (best option!)

• Unsplash, Pexels, or Pixistock (high-quality stock)

• Avoid overused stock images that feel “too corporate”