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Where Should I Put Calls-to-Action (CTAs) on My Website?

Your website might be beautifully designed — but if people don’t know what to do next, they won’t take action. That’s where CTAs (calls-to-action) come in. Whether you want more bookings, email signups, or product sales, CTA placement can make or break your conversion rate.

Let’s look at the best places to put CTAs on your site (and how to use them without being pushy).

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What You’ll Learn

  • What a CTA is and why it matters

  • The top places to include CTAs on your website

  • How to write a CTA that feels natural, not salesy

What Is a Call-to-Action (CTA)?

A CTA is simply a button, link, or prompt that tells your visitor what to do next.

Examples:

  • “Book a Free Discovery Call”

  • “Browse Services”

  • “Download the Free Guide”

  • “Let’s Chat”

Without a CTA, your visitor may love your site… but still leave without doing anything.

Where Should You Place CTAs?

Here are the high-impact spots to include CTAs:

1. Above the Fold on Your Home Page

  • The first section your visitor sees

  • Use a short, direct CTA: “Start Your Project” or “Let’s Work Together”

2. End of Every Page

  • After you’ve explained who you are or what you do, end with a clear next step
    Example: “Ready to get started? Book your free call.”

3. Middle of Long Pages

  • On services or blog posts, insert CTAs between sections to re-engage

4. Website Header (Navigation)

  • A “Book Now” or “Free Consultation” button in your top nav

5. Sidebar or Blog Footer

  • Promote your lead magnet or free resource

6. Pop-Up or Slide-In

  • Use sparingly and with purpose (like exit intent or scroll-based triggers)

How to Write CTAs That Convert

  • Use action verbs: “Get,” “Book,” “Download,” “Start”

  • Make it benefit-driven: “Get the Free Checklist” not just “Click Here”

  • Keep it short — 2 to 5 words is ideal

  • Match your voice — friendly, clear, and human

Want Help Optimizing Your Website for Conversions?

Ramp Design Co includes strategy-driven CTA placement and design in every project — so your website doesn’t just look great, it works hard for you.
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