How Do I Write My Own Website Content If I’m Not a Copywriter?

Staring at a blank screen and wondering what to say on your website? You’re not alone. Many small business owners freeze up when it’s time to write. The good news? You don’t need to be a professional writer to create clear, client-focused content — you just need a plan.

At Ramp Design Co., I walk clients through writing their content step by step. Here’s what you need to know.

• A simple structure for each core page

• What to say (and what to skip)

• My go-to tips for writing with clarity and confidence

Home Page

Goal: Tell visitors what you do, who you help, and how to get started
Include:

• Headline (what you offer + who it’s for)

• Short intro or welcome message

• Services overview

• Testimonials or client wins

• CTA (button to book, learn more, etc.)

About Page

Goal: Build trust and share your story
Include:

• Your mission or “why”

• A little about your background or team

• The values that guide your work

• One CTA (ex: View Services)

Services Page

Goal: Help people understand what you offer
Include:

• Name + short description of each service

• Who it’s for and what results to expect

• Starting price (optional)

• CTA: Book a discovery call or fill out a form

Contact Page

Goal: Make it easy to reach you
Include:

• Friendly intro (“Have a question?”)

• Contact form

• Email, phone, and location (if needed)

• Links to social media